Δευτέρα, 14 Νοεμβρίου 2011

TVC and Print ad for DEREE, The American College of Greece



Art Directors: Dimitris Klonos, Kostas Papadimitriou
Copywriter: Katerina Androuli, Eleni Stamataki
Creative Director: Catherine Chryssanthacopoulou
Advertising agency: LOWE ATHENS


This is a campaign created for the American College of Greece in order to communicate 
DEREE's Undergraduate studies. 

The campaign is developed around the mind maps of two real Deree graduates. A mind map is a diagram of linked thoughts on a subject. The mind map uses both words and visual elements in order to triger higher brain activity and memorability.

So we used the mind map as a visual vehicle in order to create interesting testimonials
of the two DEREE graduates. 

The mind maps were created by hand one by one!

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