Τρίτη, 22 Οκτωβρίου 2013

Douwe Egberts instant coffee with flavours Poster


Art Director: Dimitris Klonos
Copywriter: Katerina Androuli, Eleni Stamataki
Creative Director: Catherine Chryssanthacopoulou
Advertising agency: LOWE ATHENS
Client: Douwe Egberts

This is a poster that contains the main visual elements of big campaign which was created for the Greek market, in order to communicate the revolutionary Douwe Egberts instant coffee with flavours. We created a revolutionary logo and along with the colours (which represent the flavours) we tried to establish a strongly branded visual experience. 

Another equally strong creative element of the campaign was the language and copy in general that was used. In this poster you see just bits of that. In the posts that follow you will be able to have a better taste of this element to.

Δεν υπάρχουν σχόλια:

Δημοσίευση σχολίου