I created this logo and brand identity, using smooth colors and simple layout. I wanted to get the medical look with an essence of calmness and also modern aesthetics.
After creating the Logo and it's guidelines. It was time to expand branding on other elements as well. Packaging, business cards, retail sign and car are just a few applications of the brand's identity.
Every year many members of the Greek woodturning team gather to exchange knowledge and ideas around woodturning. This year the meeting will take place at Steni Evias. Steni is a beautiful village on the mountain Dirfi, full of beautiful maple trees and a beautiful river. So I decided to embed a hiking/mountaineering type of aesthetic for this branding project. My main key visual was inspired from hiking signs.