TVC and Print ad for DEREE, The American College of Greece

Art Directors: Dimitris Klonos, Kostas Papadimitriou

Copywriter: Katerina Androuli, Eleni Stamataki

Creative Director: Catherine Chryssanthacopoulou

Advertising agency: LOWE ATHENS

Client: The American College of Greece

This is a campaign created for the American College of Greece in order to communicate 

DEREE's Undergraduate studies. 

The campaign is developed around the mind maps of two real Deree graduates. A mind map is a diagram of linked thoughts on a subject. The mind map uses both words and visual elements in order to triger higher brain activity and memorability.

So we used the mind map as a visual vehicle in order to create interesting testimonials

of the two DEREE graduates. 

The mind maps were created by hand one by one!