Πέμπτη, 14 Απριλίου 2011

Proposal for Danone activia packaging


Art Director: Dimitris Klonos
Photo illustration: Dimitris Klonos
Advertising agency: Geo Y&R
Client: Danone


This is a proposal for Activia packaging, it has never been puplic.

We were asked to create a package that would conatain four
Activia yogurts.

From the visual contact with the package,
the consumer had to realize four things. First the new low price
of Activia. Second, the fact that Activia is made from cow milk.
Third the Activia branding (colour codes and Logo). Fourth
the fact that Activia is a smooth really good flavoured yogurt.

So I came up with this clean full Activia Branded package.

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