Art Directors: Dimitris Klonos, Kostas Papadimitriou
Copywriter: Katerina Androuli, Eleni Stamataki
Creative Director: Catherine Chryssanthacopoulou
Advertising agency: LOWE ATHENS
Client: The American College of Greece
This is a campaign created for the American College of Greece in order to communicate
DEREE's Undergraduate studies.
The campaign is developed around the mind maps of two real Deree graduates. A mind map is a diagram of linked thoughts on a subject. The mind map uses both words and visual elements in order to triger higher brain activity and memorability.
So we used the mind map as a visual vehicle in order to create interesting testimonials
of the two DEREE graduates.
The mind maps were created by hand one by one!